Google Calendar’s Enforced Birthdays Show The Ugly Side Of Algorithms

TechCrunch

You may recall that Google’s mission is to “organize the world’s information”. So if you’ve been seeing the Birthdays of people you hardly know appearing UFO-like in your Google Calendar lately, never fear — this is just Mountain View doing its thang organizing your stuff.

Specifically, this bit of Googly info-admin boils down to its algorithms harvesting the birth dates of all of your Google contacts (which means anyone you might email regularly) and any Google+ users you added to the circles of your (in all likelihood Google-enforced) Google+ profile, and then inserting those dates into your calendar so you don’t have to.

Ta-da!

Q: how useful is it to have the birthdays of people whose birthdays you don’t at all need to have in your calendar mixed in with the birthdays of people you do need in your calendar, cluttering up the place where you record other stuff you do really need to know?

A: not useful at all!

Google is probably too busy organizing…

View original post 1,523 more words

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