AKA Jorge Cervantes


To hear him described, you may think he’s “the most interesting man in the world” from those Dos Equis beer ads.  And, maybe he is: world traveler, internationally-renowned publisher and author, botanist, raconteur, lightning-rod for controversy and — to some degree — man of mystery.

What the man known as Jorge Cervantes shares with nearly every pot-smoking American is this: a life somewhat divided, out of necessity, between reality and protective myth.

This much is true.  For nearly 30 years, Cervantes has been public about his love of cannabis and has been responsible for spreading the secrets of successful marijuana cultivation to thousands of growers around the globe.  In 1983, he penned Indoor Marijuana Horticulture:  The Marijuana Grower’s Bible, which has since spawned a cottage industry of books and instructional DVDs.  For this, he became infamous to law enforcement and a hero to pot enthusiasts.  But the admiration isn’t something he wears easily.